Female Founders Series | Ange, The Little Gift Loft

Hi there, I’m Ange, the sole founder and creator of The Little Gift Loft, since it's launch in 2019 I've enjoyed every moment - connecting with local makers, meeting other like-minded small business owners and creating moments of joy for my all my customers - the gifter and the giftee.

Tell us about you!

"I’m Kiwi born and raised, but Melbourne has been my home for the last 15 years. I am a marketing and communication specialist by day, and a side-hustling small business owner by night (ha!)"

I’m a passionate advocate for mental health, self-care and looking after yourself – with 3 chronic health conditions, I’ve learnt more about these things than the average 40 something, and I dedicate my ‘spare time’ to volunteering as a committee member for the Supporting Young Hearts program with the Heart Foundation.

And your brand...

My mission is to create beautiful gifts that celebrate life’s little moments, and little makers. I wanted to create a brand that covey's kindness, warmth and care in everything we do – it’s that intangible, feel good factor which is at the core of the brand.

"The Little Gift Loft is about kindness and thoughtfulness – after all, the gesture of a gift giving is all of these feelings wrapped in a beautiful little box!"

Showing kindness and care, also extends to how our little business can support all the amazingly talented local makers and creators out there – which is why we’ve chosen to partner with those little ‘undiscovered’ brands that you won’t find in the big chain stores.

What inspired you to start your own business?

I launched The Little Gift Loft in late 2019, whilst working full-time - mainly because I wanted a challenge and a passion-project I guess… after 20 years in corporate, my creative & entrepreneurial spirit was yearning to be unleashed – I wanted to make use of all the skills I’ve gained over the year, to create something that filled me with joy.

Share the biggest challenge you’ve overcome or faced as a female founder?

"The juggle!! Trying to do it all – run a business, run a household, hold down a full-time job, care for my family, my friends, volunteer at The Heart Foundation, make time for self-care and my health… you get it, the list goes on!!!"

I’m grateful to live in an era when women are empowered to choose to do anything, but sometimes, I feel the burden of trying to do it all - I worry that the curse of my generation is that society expects us to do it all, rather than being supported to choose one thing over the other. But in saying that, I never have to worry about the laundry – hahaha - my hubby is amazing around the house and I never have think about adding vacuuming, cleaning or laundry to my long to do list! He supports me in his own way, by freeing up my spare time to focus on my business, while he keep the house in order!

What’s the best advice you’ve been given and who shared this with you?

My Dad. As a teenager, if I was forever second guessing myself or worried that I’d made the wrong decision, he would say “Don't worry about what could've been… the decision you’ve made is always the right one."

This didn’t really make sense to me at the time, because I thought there were only ‘right’ or ‘wrong’ choices – but now I get it - it means don’t agonise over what might have been. Regardless of whether the outcome of your decision is 'good' or 'bad', it’s always the right one - there are no wrong decisions, only opportunities to learn. This has guided many decisions in my life, including the launch of TLGL – no matter how things pan out, it was the right choice, and I’m learning every day!